Review: Phox – The World’s Most Eco-Friendly Water Filter

Gifted item

You probably already know that plastic bottled water is an all-round waste. Companies that make bottled water only sell you plastic: all they do is put water that runs in your tap anyway into plastic bottles and sell it. The majority of these bottles will never get recycled (only 9% of plastic waste ever gets recycled!) and ends up in landfill or in our rivers and seas. This is yesterday’s news – I’m sure most of my readers are fully aware of this. Access to water is a universal right (it should be, at least in my view).

Why use water filters?

Water filters are important and help to improve the safety and quality of the water we consume. With increasing concerns about contaminants in tap water, ranging from chlorine to heavy metals, using a water filter can significantly improve your drinking water’s taste and purity. Filters can effectively remove or reduce harmful substances, like pollutants. Investing in a water filter option not only provides you with healthier drinking water but also is an eco-friendly choice by reducing plastic waste from bottled water. Filtered water tasted better not only as it is but in all your beverages, from brewing a perfect cup of coffee. 

What kind of water filter systems are there?

Whole house water filter systems are ideal for those seeking comprehensive protection throughout their home. These systems are installed at the main water supply line, filtering water for all of your faucets, showers, and appliances.

For those looking for a more compact solution, under-sink filters are an excellent choice. These systems are hidden away beneath the sink, providing filtered water directly from a dedicated faucet. This setup is perfect for kitchen use, allowing you to enjoy cleaner water for cooking and beverages without the need for bulky equipment on your countertops.

Countertop filters are another convenient option, easily removable and portable for those who want the flexibility to move their system or take it with them when traveling. They provide effective filtration and are relatively easy to install.

There are water filter jugs available on the market that work very well: you purchase a kit of jug and cartridges, change the cartridge every month – discard old cartridge. It’s better than buying bottled water, but we still create lots of waste with the actual cartridges for they are made of plastic and hard to recycle. Even if they get recycled, there is only so many times this type of plastic can be recycled (twice, in fact) after that the plastic material becomes a total waste. In the reality, more than 100 million filter cartridges go to landfill each year.

About Phox water filter

But Phox Water came up with a revolutionary idea: refillable cartridges. So you buy the kit the same way: water filter jug but with a reusable cartridge and you refill that in every 45 days. The refills are in being sent to you in a letterbox size carton box. Simply open the cartridge and pour in the fresh filter granules every 45 days.

With zero disposable plastic and letterbox friendly refills, the Phox V2 lifecycle emits 75% less C02 than competing brands.

What I thought about it

I was very impressed with the kit and the jug. Very easy to set it up (the instructions are fool proof, you can’t go wrong!) and enjoyed nice tasting water in a matter of minutes from opening the box. I chose the alkaline refill pack (this filter creates electrolyte rich alkaline water infused with magnesium. Harnessing anti-oxidant power. This multi stage filter with added minerals utilises a combination of natural ingredients which deliver tasty water with a pH level of 8 to 9.5.)

I think the price is right, compared to other water filter brands. This jug costs £39.99. But it’s partly heavy duty glass, so it’s not the average plastic design that’s available with other brands. (Other mainstream brands’ new designs are around £30) But! The filters come out cheaper with Phox, as the 3 months refills cost only £14 (whilst with other brands the cartridges cost around £17-25 for 3 months!) 

So all in all it’s the same – only, that you don’t have to worry about the plastic waste, disposing the waste cartridge and the refills are coming to you by post and you don’t have to worry about a thing!

Sustainability

Not only Phox products are eco-friendly, but the raw materials for the production are sustainably sourced as well. The manufacturing, packaging, design and distribution of the V2 (my jug pictured) is all done within a 50 mile radius of the Phox office in Glasgow.