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We are a very outdoorsy family – we make sure that we spend at least a few hours outside each Saturdays and Sundays, since we practically live around school drop offs and work apart from holidays. We are definitely looking forward to the autumn half term this time, as both kids started new school this academic year – and boy… are they tired! So, we are off to Cornwall for a few days to recharge our batteries on the Cornish seaside: big walks and quality time spent together.
Never better timing: Lands’ End kindly gifted me a couple of autumn and winter coats from their AW23 collection. I always thought Lands’ End coats are good quality and seen really nice designs other people wearing – so I very much looked forward to find out if the hype is real.
About Lands’ End
Founded in 1963 in Chicago, Land’s End started as a selling yachting equipment store for racing sailors. (Fun fact: the name came from a printing mistake; the apostrophe should be between the “d” and “s’ as Land’s End – but because as a small startup in those days they could afford to reprint the first catalogues, it just stayed like that.) They quickly became popular, because of their products’ quality and honest value. Since then, over the decades they have added comfortable clothes and shoes of leisure and outdoor lifestyle – still remaining true to their quality and value promises from the very beginning.
Mission and Sustainability
Not only their products made for life and last long, Lans’ End also pride themselves as a brand that has a clear sustainability goal planned out and also hitting their targets of making their products on a more environmentally friendly way. This means, they have reduced their water consumption, creating a recycling scheme to reach circularity and going forward by 2025 they want to achieve:
- 100% of polyester fibres coming from a recycled source
- 100% of cotton coming from a sustainable source
- 100% sustainable packaging and labelling
They have partnered with the BetterCotton.org and OEKO-Tex as well (and others) for support.
In my opinion, the brands that are taking active approach to reduce their environmental impact really deserve the spot light and can inspire other brands to do the same. We all know, more and more people customer demand this – and luckily brands like Lands’ End are not only listening but acting too, not only transforming their production but operation as well.
What I Thought About Them
I have received a Men’s Quilted Jacket in Deep Lichen Green, this coat is water repellent and with body insulation. Made with 100% recycled polyester, and still lightweight. Looks amazing on – almost as if a weekend puffer jacket smartened up: standing collar, nice shape and lenght. The olive green colour is very pretty. True to size, my husband (size L) really loves it. It’s machine washable – so it’s perfect for muddy walks! It’s lightweight but its warm – such a good design. The price point at £100 (but currently on sale at £70) makes it affordable – especially that we count on wearing it for a few years.
Then, I also picked a coat for my daughter: Kids’ Waterproof Expedition Down Parka in Teal Shadow. This is also on sale currently and at a very good price: only £45 instead of £130. This is a full, water proof winter coat, made with cruelty-free faux fur (this fact makes my daughter super happy). She’s a cold blooded child, often feels cold and dislikes it, so hopefully this coat will keep her toasty and comfortable. But the most genius thing about this coat that it will last two winters for her. The sleeves come with Lands’ Ends’ Grow-A-Long technology: simply snip the thread inside to add an extra 3.5cm for another season’s wear! This means the coat only cost £22.5 for a year. It looks superb when worn, true to size as well.
